Building slow. Thinking long. Sharing what works.
I’m Andrew Halliday — an entrepreneur building real businesses without the shortcuts.
This site is a working journal of what I’m building, what I’m learning, and how I’m playing the long game.
What This Site Is
This isn’t a personal blog.
It’s not a content machine.
And I’m not trying to go viral.
I’m not a writer — I’m a builder.
I use this space to track the journey: the experiments, the failures, the wins that take time.
You’ll find long-form posts, raw notes, and behind-the-scenes updates from my work in e-commerce, consultancy, content, and brand-building.
The Expert Camper
Content-first platform helping campers buy better, pack smarter, and enjoy the outdoors with confidence. Reviews, advice, and guides built from experience, not affiliate fluff.
Latest Log
I’m Andrew Halliday a UK-based entrepreneur building businesses slowly and sustainably.
I’ve worked across consultancy, content, and e-commerce. I don’t have all the answers, but I’m not afraid to test, break things, and share what I learn along the way.
This site is where I document the process — no hype, no fluff, just the real stuff that compounds over time.
Why The Long Game
Because most people chase short-term wins.
I’d rather build something that lasts.
The long game is about systems, patience, and staying in the fight when everyone else has walked away.
That’s the mindset I bring to business and this site.
If you’re building something interesting and want a second brain on it. Whether it’s strategy, systems, content, or brand let’s talk.