Building slow. Thinking long. Sharing what works.
I’m Andrew Halliday — an entrepreneur building real businesses without the shortcuts.
This site is a working journal of what I’m building, what I’m learning, and how I’m playing the long game.
What This Site Is
This isn’t a personal blog.
It’s not a content machine.
And I’m not trying to go viral.
I’m not a writer — I’m a builder.
I use this space to track the journey: the experiments, the failures, the wins that take time.
You’ll find long-form posts, raw notes, and behind-the-scenes updates from my work in e-commerce, consultancy, content, and brand-building.
The Expert Camper
Content-first platform helping campers buy better, pack smarter, and enjoy the outdoors with confidence. Reviews, advice, and guides built from experience — not affiliate fluff.
Aim Darts
Bootstrapping a darts retail brand from the ground up. Purple branding, niche audience, big potential.
Lexrope
An outdoor and camping brand built for families who want to explore more, with less stress. Smart gear, clever design, no fluff.
Boxed Adventures
Discover the best board games at Boxed Adventures! From family-friendly classics to exciting new releases, we bring people together one game at a time. Shop now for your next game night!
Latest Log
I’m Andrew — a UK-based entrepreneur building businesses slowly and sustainably.
I’ve worked across consultancy, content, and e-commerce. I don’t have all the answers, but I’m not afraid to test, break things, and share what I learn along the way.
This site is where I document the process — no hype, no fluff, just the real stuff that compounds over time.
Why The Long Game
Because most people chase short-term wins.
I’d rather build something that lasts.
The long game is about systems, patience, and staying in the fight when everyone else has walked away.
That’s the mindset I bring to business — and this site.
If you’re building something interesting and want a second brain on it — whether it’s strategy, systems, content, or brand — let’s talk.